The right price for your property is not decided by any agent, seller, neighbor, contractor or tax assessor. It's determined by current real estate market conditions: what buyers are willing to pay.
It starts with data. Specific, niche, individualized data.
Every home fits into a niche market, and while the median price point of your city is a helpful start (you can stay in the know with our regular housing market updates), there’s a lot more we factor in to produce a comparative market analysis.
A competitive price point means your home is shown to more prospective buyers. More eyeballs on the listing means more calls and texts to agents asking for a showing.
We don’t sell your home just by posting photos on the Northwest MLS and stick a sign in the yard. Our real estate marketing package includes a suite of professional photos, a professional walkthrough video, and a Matterport 3D virtual experience - these position your home powerfully for the virtual home buyer experience.
While we do install a For Sale sign, we also include a text message code so buyers can get instant information about the house, and can view photos and the 3D tour right there on the side of the road.
After that, it’s all about distribution. Your property is woven into the Cohen Group NW social media presence on multiple platforms - the listing video on YouTube, Facebook and Instagram, in-person or livestream open houses, special posts that highlight a key selling point or proximity to Whatcom County lifestyle elements - all of this increases the exposure of your home to potential buyers.
Even in a seller’s market, we don’t sit back and wait for offers to roll in; we’re putting our marketing muscle to work every day.
Your agent will be proactive in updating you on the status of interested parties and will be in regular communication with buyers’ agents. We provide them with appropriate information so that the offers you receive are optimized to what you need - whether it’s delayed possession, a certain closing date, or anything else that’s important to you.
Home sales typically have three major points of negotiation: the initial contract, the inspection, and the appraisal. We bring a fact-focused and solutions-oriented perspective, looking for a realistic, positive outcome each step of the way.
When you sign up to sell your home with the Cohen Group NW, you’re signing up with a Bellingham-based real estate team that has your back the whole way. From our marketing department to our transaction coordinator, your real estate agent will have our full support as they remain your guide and point of contact through the process.
But as we often say around the office, we can talk about ourselves all day long - what matters most at the end of the day is our clients’ experience.
You can read our over 250 reviews on Google, Facebook, Zillow and Redfin to find out what our past clients have to say about our communication, initiative and all-around what we’re like to work with.
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